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| Global Reach ： ウィキペディア英語版 |
Global Reach
Global Reach refers to a business initiative to increase the access between a company and their current and potential customers through the use of the Internet. The Internet allows the company to market themselves and attract new customers to their website where they can provide product information and better customer service. Customers can place orders electronically, therefore reducing expensive long distant phone calls and postage costs of placing orders, while saving time on behalf of the customer and company.
A company striving to obtain Global Reach should provide a code of ethics, a company purchasing policy, additional contact information, adequate product information and price. The website itself should be multi-lingual, easy-to-use, and have the ability to secure customer information.
== Impact of Globalisation ==
The prominence of global reach comes as a result of globalisation which has seen the indefinite increase in worldwide communication. The term ‘global reach’ which refers to this communication is suggestive of the fact that firms are increasingly looking to expand overseas by connecting with customers that they may otherwise have been unable to. The relentless innovation of technology is allowing companies to become “more global in their activities…as capital moves more freely across borders". Now, many companies have adapted their online forums such as websites to appeal to their growing global customer base. The internet has been key in growing advertising for firms. The online forum has often proven to be cheaper for establishments than billboard or television advertising as was common before the substantial increase in technology as a means of business expansion. According to statistics, global internet usage has increased from c.8 in 2001 to c40.4 inhabitants per 100 in 2014, suggesting that the market reachable by companies via the internet has grown.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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